HAHA Lab

This is a branding identity design for a crosstalk organisation, HAHA Lab. The design is inspired by observing the performance of crosstalk, applying mouth and saliva as visual symbols to transmit that crosstalk is a performance of self-expression and self-release and bright yellow could communicate the feeling of light-hearted and fun.

HAHA Lab是一个中国的相声工作室,他们需要一个创新的和活泼的品牌形象去吸引年轻的相声爱好者。通过观看相声表演发现嘴巴,口水是相声表达的特色标志,所以便将他们运用到标识设计中传达相声是一种自我表达与释放的艺术表演,主色调黄色传递欢乐,释放和兴奋。

Graphic Branding and Identity Design / Brand Analytics and Insights /  Workshop / 2016