Paid Patriotism: The Fabricated National Identity

This one-year project is my Master's program for graduation. It raises the question of “How to use graphic design as convivial tools to probe the fabrication of national identity”. This project starts from an analyse is of how the official entertainment activities like the Super Bowl in America and a literature study. Then a role-playing game is used as a convivial tool — a term put forward by Ivan Illich (1973)— to demonstrates the tactics that official communities have used to fabricate national identity and patriotism at the Super Bowl in the US. Finally, the project invites people to join in a game workshop to experience sellable and buyable nation identity in order to provoke the question of how citizens are manipulated by these strategies. All of these elements have created what you see today.

The role-playing board game PITCH simulates current sports economic activities. This game gives audiences opportunities to play with this financial structure. Throughout the role-playing game demonstrates the relationship between different characters in the research. An offline workshop is also able to open up a discussion for audiences and help them to reframe national identity within sports games.

Finally, a website was designed as an extension of this project, which expanded the boundaries of space and occasion, and enabled a wider communication with the audience.

这个项目历时一年,是我在伦敦研究生学习期间的毕业课题,探讨如何用平面设计作为批判性工具探索“被制造的国家集体认同感”。前期调研期起源于分析美国超级碗和理论学习,接着到借用游戏设计作为一个“娱乐的工具”(伊万伊里奇,1973)传达超级碗中制造“集体认同感”的策略和手段,最后将游戏变成一个工作坊邀请人们体验和公开表达,讨论对游戏以及调研的看法,所有的过程最终串了整个作品。

 

游戏模拟当代体育竞技中的经济模式,用金钱制造集体认同,观众通过游戏与这种经济模式产生互动并且了解“被消费的集体认同感”。角色扮演游戏使观众可以体验调研中的角色关系。

 

课题的延展部分将角色扮演的游戏变成了一个可以免费下载游戏和设计调研的网站,观众可以浏览网站自行下载和打印。这种方式突破了游戏的空间与场合的界限,使项目被更多人广泛的了解和传播。

Communication Design / Game Design / Package Design / Workshop / 2018

Exhibited at London College of Communication, UAL Postgrad Show, London, 2018